The Baxter’s Zabalaza Theatre Festival
AIDA Marketing /Sales Funnel
Audience / Target Market?
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Logos
Poster design
Image / Photo / Design / Graphic
Your Title
Zabalaza Festival info
as part of The Baxter’s Zabalaza Theatre Festival
The Baxter’s Zabalaza Theatre Festival presents
Creative Crew
A poster is not a CV
Dates
25 - 31 March
25 Mar at 12:00
26 Mar at 4pm
Venue
The Baxter Concert Hall
The Baxter Golden Arrow Studio
Pam Golding Theatre at The Baxter
The Baxter Masambe Theatre
Logos
Use logo strip if provided
Use The Baxter, Zabalaza & Webtickets
Screen
www.thebaxter.xyz/screen
Production Description
Explain what your production is about, and why it’s worth seeing
What problem / societal issue does your production address?
What will people gain (key benefit) from watching your production?
What makes your production the best?
Answer these questions in a fun and engaging way
More creative, less dark. Short sentences
Sell the story, not the issues.
Three single words
Short description (4 sentences) - 20-second elevator pitch
Long description (1 - 3 paragraphs, including creative crew)
Age restriction
Language of performance
Ending notes
Tickets & Busses
Book at Webtickets
Give shortened booking link
Wishy-washy descriptions
Golden Arrow Studios
Gates Open at …
Don’t stretch / b
Questions / Get in touch
Zabalaza Office
zabalazafestival@uct.ac.za
(021) 680 7880
For sales & marketing inquiries click here